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Midland Health Planning & Marketing 
(432) 221-1185


Midland Health pilots no cost community tobacco cessation

Posted On: 10/1/2021
Midland Health, the Lifestyle Medicine Center and Pivot are partnering to provide a community-specific tobacco cessation pilot program. Upon completion of the pilot, a program evaluation will determine the continuation of the program.

Midland County has a higher rate of smoking (19.3%) than the average in the state of Texas (16.5%) and a slightly higher rate of all tobacco use than the state average.

Pivot is a self-paced program that helps people quit tobacco products with the proven technology of the SmartSensor, the Pivot App, Nicotine Replacement Therapy, and a support community. The SmartSensor and Pivot App increases motivation while tracking the progress of carbon monoxide levels through a breath sensor and provides personalized recommendations and activities.

Pivot is one action Midland Health is taking to help decrease the rate of tobacco use in Midland County and to encourage a healthy lifestyle.

The Pivot program is free to the community, but spots are limited.

For more information or to register, visit

For questions, contact:

Tasa Richardson

Marketing and Public Relations
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